The problem
Not every user out there is a millennial. Still, a lot of consumers out there feel intimidated by technology. So Tesco wanted to launch an affordable tablet for the non-tech-savvy market.
How do you make a tablet less intimidating? How do you teach new users about basic interactions? And on top of that, how do you include Tesco in the whole journey without being too pushy?
The output
Hudl 2 was chosen as the best affordable android tablet in 2015 (see reviews).
Tesco sold out!
The tablet came with a customised android OS, 3 pre-installed apps (child safety, top apps and Get started), 9 pre-installed Tesco apps and a customised Android launcher (Tesco Now).
A big success for a relatively small and agile team, delivered in record time!
My Role
I started mid-project when most of the interaction work for the apps had been designed by the guys at USTWO.
My focus was to design the overall device brand experience while managing the design delivery for the apps and liaising with our design agencies.
I worked together with agile cross-functional teams, assuring new features and journeys aligned with the overall experience.
Defined the design principles and interaction patterns, and helped align the overarching visual design language.
Helped Product Owners define, design and test incremental user journeys.
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? Hold on, is this it? What about the design challenge? User insights? Critical user journeys? Pixel perfect visuals?
If you made it this far, you’d probably want to hear the whole story so let’s have a chat! (better than reading a long winged design case here ? )