Crowdmix was a social network start-up focusing on music and music-related content.
The project started on February 2015, after an initial tech team developed a proof of concept that allowed users to share songs with friends regardless of the music source.
For more than 15 months we worked on a full scalable mobile social network, raised more than £14 million investment, grew from a team of 15 to a team of 100+, and gathered 1000 regular beta testers…
Unfortunately due to several financial issues the product never launched. You can read the full story here.
The problem
“I don’t like to share music on Facebook… Lots of people think my music is cheesy… They would give me so much sh**t” (16 year old user)
Social media is the go-to place for overall media consumption, but surprisingly most users rarely use it for music.
Music platforms allow users to find any song imaginable, but they lack the human factor. It’s all done through search engines and recommendation algorithms. Music used to be social, but somehow it’s not anymore.
The output
A mobile social media platform that allow users to share songs from any digital music service with their groups of friends, while creating their musical identity online.
A place for users to share, discover and talk about music with likeminded people, bringing the human side back into music sharing.
My Role
I was the UX lead for mobile products, working together with a team of talented visual designers.
I worked closely with the founders of the company to help them define how to better provide value for the users.
I helped product managers define the user journeys and worked with several agile teams in order to provide the best experience for users to accomplish those journeys.
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? Hold on, is this it? What about the design challenge? User insights? Critical user journeys? Pixel perfect visuals?
If you made it this far, you’d probably want to hear the whole story so let’s have a chat! (better than reading a long winged design case here ? )