Dattch (now her) started as a dating product for lesbian an bi-curious women, it was part of Telefonica’s start-up accelerator Wayra and they have become the most successful lesbian app in the market based in SF.
It turns out that the classic grid (ala grindr) of nearby girls didn’t work that well for Dattch users. They wanted to match with other girls by interests rather than proximity.
I helped them design a new discovery model:
