Telefonica’s response to product like What’s app.The new era of OTT communication apps (what’s app, viber, tango, skype, etc…) supposed a big threat to the old school telephony companies.
TU Me was the Telefonica’s first attempt to offer a free viable alternative.
The product also worked as the test bed for new technologies such as group chat, video call and OTT telephony.
The project
I worked on TU ME as the only designer for the first few months, as the project gain momentum I became the Design lead for the product.
I became liaison between a design agency called Albion and Telefonica.
Together with the product owner we defined the key user journeys, key screens and main product functionalities.
My role
I worked on TU ME as the only designer for the first few months, as the project gain momentum I became the Design lead for the product.
I became liaison between a design agency called Albion and Telefonica.
Together with the product owner we defined the key user journeys, key screens and main product functionalities.
Key contributions
I worked on TU ME as the only designer for the first few months, as the project gain momentum I became the Design lead for the product.
I became liaison between a design agency called Albion and Telefonica.
Together with the product owner we defined the key user journeys, key screens and main product functionalities.
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? Hold on, is this it? What about the design challenge? User insights? Critical user journeys? Pixel perfect visuals?
If you made it this far, you’d probably want to hear the whole story so let’s have a chat! (better than reading a long winged design case here ? )